It's time to butt in. We’re on a mission to wipe out the use of non-recycled toilet paper in Australia by 2014.
- 95% Australian's buy non recycled toilet paper.
- 270,000 trees a day cut down purely for toilet paper only around the world – that’s 200 trees a minute. 98 million a year.
- Everytime a tonne of recycled toilet paper is made vs. non recycled, 31,000 litres of water and 400kg of greenhouse gases are saved.
Join the other 617 Australians committed to wiping out non-recycled toilet paper.
In an independent, “anti-boycott” campaign called Wipe It Out, we’re winning the hearts and minds of consumers & major retailers like Coles, Woolworths and IGA to stock Aussie supermarket shelves exclusively with recycled toilet paper.
Wipe It Out is a unique campaign that focuses on collaboration, rather than using aggressive tactics against retailers that would divide or alienate.
Instead, we want Australia to stop turning its precious virgin rainforests or plantation forests into toilet paper for our backsides. We’d rather see this great country wipe it out altogether and use recycled paper. Let us not be so rude as to chop down a tree and turn it in to toilet paper for its first and final use.